Is it me or has anyone else noticed that music seems to be more about selling products than ever before? First, you started to see companies pay to license music for commercials and what not. Then artists got hip to the game and started to take control. Take Aerosmith for example. They just negotiated an exclusive contract with "Guitar Hero" for their music. What bothers me is the false justifications I see for things like this. They say it's "introducing music to a new generation" or something like that. Maybe a bit, but it's much more about the money.
More often, I would like to see major muscians or groups saying no to all the commercial opportunities. If you're making big bucks as a musician, isn't that enough? Why do you have to "diversify" into business? Why not just spend more time making music and putting out albums (if this is what they supposedly love to do)?
Here's a good article on how many rock 'n roll acts have sold out. What's disturbing about this is that these are major acts, acts that have probably made enough money to last several lifetimes. Yet they get sucked into these commercial opportunites that really benefit no one. A horrible example is how Cadillac uses the Led Zeppelin song, "Rock and Roll", in their commericals. What does Cadillac have to do with rebellion or rock 'n roll? If anything, it's the opposite. Either way I don't care - and I would rather listen to Led Zeppelin through my stereo than as background music for a car commercial.
I like to think that when these acts were younger, they operated more out of a sense of authenticity - simply making music for the love of it. And this is the best output I could hope for from a musical group: just make the music you want to make. Don't waste your time trying to sell me a toaster, a car, or a video game. Just make your music and more of it.








