More Than A Website

Sometimes I wonder how far you can go with a website.  I enjoy blogging and hopefully others enjoy the site, but it seems limited at times.  For myself, I really only check a few other websites on a regular basis.  So I shouldn't somehow expect that everyone is going to always drop what they're doing and race to my website.

Part of the issue is content.  You can post information, and that's all well and good, but that doesn't always drive interest.  I can provide lots of information about eating Paleo and exercising, but again I'm just not sure if that's the highest thing on a reader's priorities list.

So what do people want the most?  Inspiration?  Motivation?  Pictures and videos are always more exciting than just plain text, so that can help things.  But it seems like there should be a way to turn a website into something bigger, something more valuable.  How to do this, I haven't quite figured out yet.