Fake Chocolate

I was looking for some dark chocolate in the grocery store tonight, and noticed a bottle of Hersey's chocolate syrup.  On the front it read, "genuine chocolate flavor", so next I looked at the ingredients.

The ingredients are listed on this web page, but I will also list them here:

HERSHEY’S Chocolate Syrup - High fructose corn syrup, corn syrup, water, sugar, cocoa, contains 2% or less of: potassium sorbate (preservative), salt, mono & digycerides, polysorbate 60 (emulsifier), xanthan gum & vanilla (artificial flavor).

It turns out that this "chocolate syrup" is nothing more than sugar syrup.  Cocoa is not the first ingredient, but the fifth!  Who knows how little cocoa they actually put in there.  It goes to show you that what you see advertised is not always what you get.