Better Shampoo?

A few days ago, I posted that shampoo appears to strip the hair of its natural oils, and how frequent washing may damage hair.  I must be on to something, because Dove just unveiled a new campaign featuring shampoo that is designed NOT to strip the natural oils from hair. 

Details can be found here.  Their message is very similar to mine - that washing hair every day is unnecessary, and that "squeaky clean" may not be a good sign.  I will buy this shampoo and give it a try.