I saw a bunch of ads on the internet today for Tim Ferriss’ new book. Even though the book was released today, it already has all these five-star reviews that were coincidentally all posted today.
From a perceptive (real) reviewer on Amazon:
“I find it interesting that all the reviews for this book are 5 star. I was impressed UNTIL I noticed that all the reviews were submitted on the same day at almost the same time. So, I looked at what else the reviewers were reviewing. Most of them ONLY reviewed this book.”
Then notice how this person gets attacked by commenters – “but Tim Ferriss produces all this great content”, “these are all honest reviews”, etc.
Hilarious! And Ferriss is laughing all the way to the bank.
I asked TF about this in a comment on his blog, when his previous book was released. The book was very long, and many reviews popped up within the first week after launch. TF stated that he sends out many advance copies to friends and fans, prior to the book launch, and then asks if they would be kind enough to provide a review when the book eventually is released. That sounds potentially plausible to me. This book will be heavily/creatively promoted, because it has been boycotted by B&N (Amazon, B&N’s arch rival, is publishing the book).
This is all just marketing hype and nonsense to me…
Tim Ferris is nothing but a slick marketer. His vacuous ramblings are beyond tedious.