Shallow Gestures

I had to laugh at this one:

"Hollywood studios aligned in a rare show of solidarity to give their weekend box-office reporting a rest because of the shootings in Colorado at a screening of “The Dark Knight Rises.”

Sony, Fox, Disney, Universal, Fox and Lionsgate said Saturday that they are joining “Dark Knight Rises” distributor Warner Bros. in withholding their box-office numbers for the weekend.

Warner Bros. announced Friday that it would forgo the usual revenue reports until Monday out of respect for the victims and their families."

Wow, what a powerful gesture, not reporting box-office numbers.  How does this help anyone??  Are studios so detached from reality that they think this is some kind of graceful gesture??

The studios weren't obligated to do anything in response to the events, but if they chose to do something, then this shouldn't have been the response.  It would have way better to donate a token amount, say $100,000, to a fund for the victims.  At least the money could have helped someone.

But not reporting box-office numbers?  That's probably worse than doing nothing at all.  It only serves to make the studios look disconnected and callous.

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One Response to Shallow Gestures

  1. mutt50 says:

    I think this was done out of fear of bad publicity (bragging about huge money after a tragedy) more than to help the victims. gotta think of the shareholders!

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