I was at a sporting good store the other day, and I was surprised to find that the selction of shoes there was mostly of the thick-heel variety. Minimal shoes have slowly crept into the mainstream, but many companies seem to be holding out.
A prime example is Nike. I saw their new Nike Free 3.0 at the store. Even though a 3.0 is supposed to be closer to barefoot (with barefoot being a zero, I guess), the shoe still had a thick heel to it.
Why is Nike afraid to make a thin, zero-drop shoe? Are they afraid it wil somehow lessen the credibility of their regular thick shoes?