Giant Shoes

I was at a sporting good store the other day, and I was surprised to find that the selction of shoes there was mostly of the thick-heel variety.  Minimal shoes have slowly crept into the mainstream, but many companies seem to be holding out.

A prime example is Nike.  I saw their new Nike Free 3.0 at the store.  Even though a 3.0 is supposed to be closer to barefoot (with barefoot being a zero, I guess), the shoe still had a thick heel to it. 

Why is Nike afraid to make a thin, zero-drop shoe?  Are they afraid it wil somehow lessen the credibility of their regular thick shoes?

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2 Responses to Giant Shoes

  1. I love my Nike Frees despite the thick heel. It is one of the best running shoes I have owned. It should be noted I don’t run much and haven’t worn out too many running shoes but I have had enough that have caused me problems to appreciate the Nike Frees. I can still run with the proper form despite the heel. I do appreciate the heal though. I have worn them on day hikes up a local 10K peak (Mt. Baldy) and they have worked better than my day hiking shoes. One of these days I may actually wear my VFFs up Baldy.

    When I bought my Nike Frees a couple of years ago in the marketing material it was noted that these were “training” shoes and not mean’t to replace a regular running shoe.

  2. Matt Metzgar says:

    Greg,

    Once I switched to a low-heeled shoe (the Puma H Street), I never went back. A thick-heeled shoe just doesn’t feel right anymore.

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